Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a way to improve their information collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce added prices, it can bring about better precision and even more trustworthy information
Pixel tracking makes use of a piece of code to sign up conversions on your site. It's very easy to set up and much less vulnerable to ad blockers.
1. A lot more accurate data
The typical approach of tracking conversions on a site, making use of pixels, is having trouble with transforming internet browser privacy plans. This suggests that the data being sent to Google Advertisements, Facebook Business Manager and other systems is less precise than it must be.
Server-side monitoring is a more safe alternative that helps to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, implying it's much less most likely to be influenced by ad blockers or various other security procedures. This provides much more precise data and a much more full picture of user journeys throughout networks.
In addition, this kind of tracking enables organizations to track conversions outside of the web site, such as telephone call and in-store brows through, which can be challenging for pixel-based tracking. This versatility provides marketing professionals extra possession over the information they send, and makes it simpler to abide by different information regulations. It's likewise a whole lot much less prone to scams, as it's harder for deceptive actors to adjust the system by modifying the postback URL.
2. Better control over data.
Server-side monitoring allows companies to collect and enrich information before sending it to third-party analytics/advertising platforms. This boosts data efficiency and precision, which can assist online marketers make even more enlightened advertising choices.
Standard pixel tracking relies upon JavaScript tracking codes that are mobile user engagement analytics put in website visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side monitoring allows organizations to bypass these limitations and supply accurate, constant information that is much less susceptible to interference.
This sort of tracking additionally allows services to track conversions that happen outside of the website, like phone calls and in-store acquisitions. This is important considering that new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is an essential reason why S2S is a lot more reliable for businesses looking for to adjust to these changes.
3. Much less prone to scams
Server-side monitoring enables companies to control information hauls prior to it gets to 3rd party endpoints, improving protection and personal privacy. This is especially essential as different internet browsers and systems significantly alter exactly how they handle cookies. For example, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that happened beyond your internet site.
On top of that, server-side monitoring allows you to catch user data straight by yourself servers. This eliminates dependancy on third parties, which can be prone to violations and personal privacy infractions.
A server-side tracking system is a collection of guidelines that informs your site's server what events to videotape. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's also made use of to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternative approach that utilizes a small item of code on your webpage to accumulate data from individuals.
4. Simpler to apply
Server-side tracking is an information collection process that takes place on the site's very own server, bypassing internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the range of information monitoring and offers organizations much more control over transmission, making it normally a lot more reputable. Therefore, it's much less prone to information obstacles brought on by points like a busted link or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the server. This allows you to have even more exact information and helps ensure conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the monitoring constraints enforced by internet browsers and advertisement blockers.